At the heart of bustling Soho, Koya delivers a pure expression of Japanese comfort food with a focus on handmade udon noodles crafted fresh each day. A narrow, warmly lit space on Frith Street houses this casual dining gem, where guests can perch at the counter and watch the kitchen team at work. With a deep respect for tradition and a spirit of modern Tokyo eateries, Koya Soho offers a concise but powerful menu of broths, rice dishes, and small plates. Diners are welcomed without reservations, maintaining a walk-in only approach that reflects its relaxed, egalitarian spirit. This is a place where high-quality ingredients and simple mastery speak for themselves — no fuss, just great food in an unpretentious setting. Reviewers from Hot Dinners have consistently praised Koya for its consistency and soul-warming bowls, calling it “one of London’s best noodle bars.” The chewy, satisfying udon — served hot in broth, cold with dipping sauce, or in “at sumo” style — forms the backbone of a menu that’s beloved by regulars and newcomers alike. Koya's bustling counter service and straightforward charm make it a go-to Soho hotspot, perfect for a nourishing lunch or an early evening dinner. With no reservations, tables turn quickly, and the warm, convivial atmosphere makes every visit feel grounded and familiar. Open daily for both lunch and dinner, Koya’s concise offering and handmade noodles remain a cornerstone of London’s casual Japanese dining scene.