ROVI is Yotam Ottolenghi’s bold Fitzrovia outpost, a vegetable-forward restaurant centred around live fire cooking, fermentation, and bold, spice-driven flavours. The space itself feels effortlessly modern with warm woods, open shelves, and relaxed elegance, creating a casual fine dining experience that’s distinctly Ottolenghi. At the heart of ROVI’s menu are vegetables prepared with flair and imagination—think charred brassicas, house ferments, and inventive small plates built for sharing. A thoughtfully curated drinks list champions low-intervention wines, creative cocktails, and non-alcoholic infusions that pair beautifully with the bold flavours on the plate. This Fitzrovia favourite brings a vibrant energy to London’s dining scene, blending refined technique with a relaxed, social atmosphere. With its open kitchen and live-fire grill, ROVI is ideal for lunch or dinner through the week, with all day service on Fridays and Saturdays, and a relaxed Sunday service. Whether you’re looking for vegetarian-friendly plates, seasonal Middle Eastern cuisine, or simply a well-executed cocktail in a lively setting, ROVI strikes a rare balance—sometimes offering seasonal specials and inventive menus that evolve with the produce.