Fortitude Bakehouse, tucked just off Russell Square in Bloomsbury, is a beloved bakery devoted to the art of slow-fermentation and seasonal craftsmanship. Housed on the quiet, leafy Colonnade, this Central London favourite draws morning regulars and midday wanderers with its evolving menu of hand-shaped cakes, savoury bakes, and naturally leavened pastries. From its open kitchen and warm, understated interior, the bakery champions traditional techniques while embracing the flavours of each season. Known especially for its signature morning buns and slow-fermented loaves, Fortitude radiates an inviting, neighbourhood spirit that has earned it a loyal following across the city. Open Monday to Friday from 07:30 to 15:00 and weekends from 08:30 to 14:30, Fortitude Bakehouse is a central London café where artisanal quality meets quiet charm. Its relaxed, walk-in-only approach makes it a go-to for spontaneous visits, with customers often returning for new seasonal creations and enduring favourites alike. Sometimes offering seasonal specials, the bakery is more than just a coffee-and-cake stop — it’s a neighbourhood favourite, celebrated for its handmade pastries and commitment to honest, ingredient-led baking.