hannah

Every day, more of what we call “Googling” is now increasingly handled by conversational systems: ChatGPT, Perplexity, Claude and even Google themselves present us all with AI search options.

We are either using it ourselves by now or almost certainly have friends and colleagues that have told us about it — this new technology is rapidly becoming normal and extremely convenient:

If a friend tells you about a new restaurant, you don’t necessarily go immediately to its website — instead you may just speak to ChatGPT or Siri on your phone to get the lowdown.

If you see a wonderful looking foodie post on Instagram, and you fancy going to eat there — you most likely still do a search for the facts before you book by either talking or typing into one of your devices.

You are in a foreign city and the hotel concierge gives you a recommendation — you are probably still going to consult your phone before going…

Where we once scrolled, compared and filtered through the ads and the general noise of a Google search, applying our own judgment to filter through to an answer — we now ask one question, get one answer, and it feels futuristic, effortless and is absolutely convincing.

A new technology is upon us and the days of us humans physically trawling the web are ending — the way we search is changing.

Every new wave of technology arrives with excitement — and this AI wave is now impossible to ignore.

What does this mean for the Hospitality Industry?

Despite billions continuously spent on them, ChatGPT, Gemini, Perplexity and all of the others are built on static data. Their knowledge base “freezes in time” after training, meaning they immediately suffer from model staleness when dealing with real-time facts like today’s lunch special or a change in opening times.

Menus change, opening hours shift, and special offers appear and then need to disappear — yet every outdated fragment of data remains online, building a digital fossil record operators can’t erase. Out of date opening hours linger and old reviews resurface.

We ran numerous tests on venues we know well and the results were alarmingly inaccurate and to make matters worse — a correct answer given today could be a completely different and incorrect answer tomorrow and the major problem here is that neither the venue owner or the user of the AI search bot would ever know.

This is a silent problem that we didn’t know we had and it is fatal for independent operators.

How do independent hospitality venues control how they appear in this new frontier of online discovery?

How we do it:

We create a structured, AI-readable profile for your venue and publish it in an “Open Data Source” format, meaning it is for all to see, much like your website or Instagram profile — this is how your data is fully understood and precisely why hannah needed to be built: Our system is already connected to ChatGPT, Claude, Perplexity and Gemini, we represent your venue in their language through the channels they understand.

So now when someone makes a query that aligns with your venue — you will be found and the data on your profile will be correct, set by you on your terms.

Why this matters now — We are all entering the AI-first discovery era whether we like it or not. If you’re not represented in that layer, you will vanish.

We’ve already added hundreds of London venues — manually, carefully, and for free and they are already being surfaced, daily, by the AI search engines.